blog one week two

This particular section of a text book (Nick Lacey, 2009, pg 6-33) if information about “imagine and representation”, how we view an image and how we interpret that image. He states that we view the world around us with our eyes however “we must consider the difference between interpreting the world around us and analysing images” (Nick Lacey, 2009, pg12). He asserts that how an image is placed/taken can convey different meaning and that we use 8 aspects of NVC (non verbal communication) to extract the meaning from the text. To further emphasise his point he gives an example of an image of an attractive female actor “the low angle of the shot puts her in a position of dominance” (Nick Lacey, 2009, pg24). Which is how i also thought of her when i first saw the image.  His argument that all texts will be viewed differently depending on a range of factors,  the medium in which the text is viewed (eg cinema, T.V), the audience that it is intended for etc all contribute to how we will analyse that text. To support his claim he gives a variety of example that i see as proof of the notion that texts in fact have different meaning depending in the context in which we view them.